PO Box 425
Lamar, MO 64759



Seedstock selection options are vaster than ever before, regardless of breed. The old saying goes that you will find “more difference within breeds than between breeds” at their relative ends of the spectrum and that is also as true as ever today.  With so many variables, what sets GENEPLUS and our Brangus and Ultrablack genetics apart from the competition?    Maternal Factory Brangus influenced females have always been admired for their excellent udder quality and milk production with an innate ability to maintain flesh while completing the most important job a cow can, breeding back every 365 days.  Brangus sired females can and will raise

The past 11 years and 47 sales we had under our previous umbrella were great to us. We experienced success that far exceeded our expectations ignited by the fire in our gut to be the most complete and advanced genetic representation of the Brangus breed.  No doubt, we have all experienced change in life at some point. Business changes, changes in views, system changes, and changes in dynamics. In 2020, we feel it is time to make a leap into the Next Step in Trusted Genetics: GENEPLUS. The brainchild of Vern Suhn, Bill Davis, Randy Schmidt and Nic Cornelison, the goal of GENEPLUS