PO Box 425
Lamar, MO 64759



The difference in GENEPLUS versus many other genetic suppliers, especially in the Brangus breed, is our connection to the real world and the commercial market.  We are actually in the business, just like you.  We have always felt that a feeder cattle procurement program was the next step in our growth, but probably the most difficult as it is easier said than done on a scale that can cover the entire customer base.  Many seedstock suppliers have tried on their own but very few survived because of the large amount of capital and facilities required, and frankly knowledge and experience in the

VIEW THIS CATALOG for a listing of potential candidates for the pick selections for both the Suhn Genetic Edge sale lot and CRC Genetic Edge sale lot, respectively.  These lists are partial lists and more animals are available, each is just a representation of the great genetic gems that lie in their respective 

TREMENDOUS genetic selection opportunity from the Chimney Rock program, that Bill Davis, Derrick Miller and Co have firing on all cylinders moving into 2022.  The first of its kind selection from CRC, they are offering pick of their ENTIRE fall 2021 heifer crop, including nearly 50 ET heifer calves as well their AI and natural service heifer calves.  With nothing held back, and what Bill Davis calls his best calf crop in the history of CRC, this is a selection opportunity with tremendous upside and multiple options. With a balance of UB1, UB2 and Brangus progeny the buyer will have the option to

Suhn Cattle Company, Vernon and Vicki Suhn are offering the buyer’s pick of any one female from the entire Suhn Cattle Company herd—nothing held back - no exceptions! Included in this genetic bonanza will be your opportunity to choose from any UB1, UB2, or Brangus female that was born in the fall of 2021 or earlier.  This includes ALL of the fall 2021 open heifers, spring yearling open heifers, fall bred heifers, 1st calf heifers, spring and fall calving cows and proven donors.  From proven cow families such as the 30’s, 53’s, 331’s, 416’s, 894’s and 919’s whose sons have consistently ranked

Seedstock selection options are vaster than ever before, regardless of breed. The old saying goes that you will find “more difference within breeds than between breeds” at their relative ends of the spectrum and that is also as true as ever today.  With so many variables, what sets GENEPLUS and our Brangus and Ultrablack genetics apart from the competition?    Maternal Factory Brangus influenced females have always been admired for their excellent udder quality and milk production with an innate ability to maintain flesh while completing the most important job a cow can, breeding back every 365 days.  Brangus sired females can and will raise

The past 11 years and 47 sales we had under our previous umbrella were great to us. We experienced success that far exceeded our expectations ignited by the fire in our gut to be the most complete and advanced genetic representation of the Brangus breed.  No doubt, we have all experienced change in life at some point. Business changes, changes in views, system changes, and changes in dynamics. In 2020, we feel it is time to make a leap into the Next Step in Trusted Genetics: GENEPLUS. The brainchild of Vern Suhn, Bill Davis, Randy Schmidt and Nic Cornelison, the goal of GENEPLUS