PO Box 425
Lamar, MO 64759



The People: Creating Trust, Confidence and Reliability for the Cattle Produced

GENEPLUS combines over 100 years of experience in the Brangus breed and unites many of the breed’s leading herds together under a single genetic alliance. The GENEPLUS name may be new but the participating ranches and the cattle that now carry the GENEPLUS brand have been producing some of the breed’s leading genetics for over a quarter century.

Vernon Suhn

Suhn Cattle Company – Eureka, KS

With a lifetime of experience in the cattle business, from growing up on a 10,000 head commercial operation in South Dakota, to managing highly successful Angus and Brangus operations in the 1970’s and 80’s, Vern and Vicki Suhn’s leap of faith in 1990 to begin their own Brangus operation in Eureka, KS has proven to be one that only added to this storied and highly successful career.

Never one to shy away from technology, Vern has been a leader and fully embraced new changes in the cattle business such as AI in the 1960’s, performance testing in the 70’s and early 80’s, carcass ultrasound technology in the mid 80’s and DNA technology in the 2000’s, leading him to always be on the precipice of the industry.  His cowherd has produced numerous breed leading sires including Next Step, Affirmed, Alydar, Foundation, Majestik Beacon and Business Line among a host of others.  Name brand maternal cow families such as the 30’s, 331’s, 416’s, 894’s and 919’s also trace their heritage back to the Suhn program.

As GENEPLUS strides into the next decade, the Suhn cowherd and insight will continue to play a large role in the future.

Randy Schmidt

Schmidt Farms – Texarkana, Texas

Growing up in Mississippi, Dr. Randy and Karen Schmidt’s transition following med school to Texarkana, Texas has proven to pay multi-fold as Randy has discovered a passion for the Brangus breed on one of the most beautiful ranches in all of Texas.  Operating a commercial herd for many years prior, in 1999 Randy was able to purchase the original portion of the contiguous land he currently ranches on and soon followed the beginning of his registered Brangus herd.

A true student of the business, AI and ET are an integral part of the success of the Schmidt herd, producing herd sires like Brickhouse and females that have served as donors in scores of herds across the country.  Their picturesque ranch would be one of the best grass producing pieces of ground in the southern United States and in turn females are developed accordingly, with minimal supplement outside of the Bermuda and Rye Grass they graze.

The 2019 IBBA Breeder of the Year, Randy is a true hands-on operator and has developed an excellent eye for cattle.  His passion and studious nature will keep Schmidt Farms and GENEPLUS at the top of their game.

Bill Davis

Chimney Rock Cattle Company – Concord, AR

Bill and Gail Davis are the embodiment of the American Dream.  Growing up as a child in the livestock market and packing industry, Bill’s love for the cow business was formed at an early age.  In 1975 Bill and Gail began what would become a highly successful trucking business in Bill Davis Trucking, which still runs scores of trucks coast to coast to this day.  Many doors were opened to the Davis’ through the trucking business, including the formation of a NASCAR team in 1987, which operated for 21 years as Bill Davis Racing, logging multiple wins, including a 2002 Daytona 500 championship and a 2008 Truck Series Championship.

The Davis’ entered the commercial cattle business in the late 90’s with the purchase of what serves today as their CRC headquarters, and stepped into the registered business in 2003 through several key purchases at Camp Cooley and Suhn Cattle Company.  Since that time the CRC herd has flourished, in producing key herd sires such as Guardian, North Star and Landau and donor cows that have excelled across a number of herds throughout the country.

A true servant to the Brangus breed and GENEPLUS, Bill Davis’ behind the scenes impact on the cattle business will help lead GENEPLUS through their first decade and no doubt his positive, team-player influence will continue well beyond.

Nic Cornelison

Lake Majestik Farms – Flat Rock, Alabama

Nic Cornelison is a true visionary in every aspect.  He and his father, Royce, have grown a successful small construction business into one of the premier family-owned full-service construction businesses in the United States.  By the same token, Nic’s appetite for success has parlayed Lake Majestik Farms into a budding seedstock operation that will long be a household name in the Brangus business.

Like the other GENEPLUS partners, Nic’s hand in the cattle business began in the commercial sector, transitioning into the registered arena in 2007.  Quickly grasping an understanding of pedigree power, Nic hand selected a number of elite females to build the foundation of his program, many stemming back to the Camp Cooley program.  Growing in numbers and quality over the next decade, Nic’s approach and high character personality lead him to a friendship with the GENEPLUS partners, eventually joining GENEPLUS as a partner in May of 2018.

Backed by a number of elite cow families and herd sires like Foundation, Majestik Beacon and Signal along with Nic’s high energy and passion for success make him a tremendous asset to the GENEPLUS program, securing its future for generations to come.