PO Box 425
Lamar, MO 64759


Chimney Rock Challenge Pen Show

Dear Fellow Brangus Breeder:

You are invited to the unique and exciting, GENEPLUS/Chimney Rock Challenge Pen Show, hosted by Chimney Rock Cattle Company. This activity will be held at the ranch near Concord, Arkansas on November 6, 2020. We challenge you to bring your best females and join in the fun and the opportunity by participating the first week in November. We are dedicated to bringing you great cattle, progressive marketing opportunities, and wonderful hospitality, all at the extraordinarily beautiful setting at Chimney Rock Cattle Company in North Central Arkansas.

This event is designed to offer a little bit of everything for purebred breeders and commercial cattlemen alike. We will begin with a registered Brangus Female Pen Show on Friday morning and end the day with the GENEPLUS Female Sale on Friday evening followed by the GENEPLUS dinner and social. Saturday morning will begin with the 150 head GENEPLUS Bull Sale followed by the 300 head commercial female offering.

The Pen Show is open to all registered Brangus breeders as an avenue to promote their individual programs. Grand and Reserve Grand Champion winners in each division in the Pen Show will have the opportunity at the respective owner’s option to sell in the Female Sale on Friday night.  Please find enclosed an entry form for the Pen Show, a schedule and an information page.

As an added bonus we have industry partners who have donated products and/or services as prizes for entry in the pen show.  Each pen will be entered with a chance to win in a random drawing a $500 product credit from Purina Mills or a $1500 product credit from ReproLogix for conventional or IVF embryo services.

Just email us if you have any questions regarding the pen show.  We look forward to seeing you November 6-7, 2020 at the GENEPLUS at Chimney Rock event.


Emmy Todd  • • (877) 436-3877

Cody Gariss • • (417) 425-0368

Vernon Suhn • • (620) 583-3706